Ukrainian 'El Clasico' breaks viewership records on UPL.TV
The 12th round clash between Shakhtar and Dynamo became the most-watched broadcast in the history of the UPL.TV channel.
⚽УПЛPhoto: Sport-Express
Key points
- 806,000 viewers recorded on digital platforms
- 26.3% audience share during the match
- Goalless draw featuring a red card for Shakhtar
The rivalry match between Shakhtar Donetsk and Dynamo Kyiv, held on November 8 at the Arena Lviv, drew unprecedented interest from fans. According to analytical data from BigDataua, the broadcast reached 806,000 viewers via OTT and IPTV networks, marking a new milestone for UPL.TV.
During the evening slot, the channel’s audience share hit 26.3%, outperforming major national news and entertainment broadcasters. Digital engagement was equally impressive, as 182,000 viewers tuned into the pre-match studio session on the channel’s official YouTube account.
UPL President Yevhen Dykyi stated that these figures cement the status of the derby as the country's premier sporting event. He expressed gratitude to the fans, highlighting the significant public demand for domestic football content.
The match itself ended in a 0-0 draw. Despite Shakhtar playing with ten men following the dismissal of defender Vinicius Tobias in the second half, Dynamo were unable to capitalize on their numerical advantage to secure a win.
Source Sport-Express — sport-express.ua/football/50308-match-shakhtar-dinamo-vstanoviv-rekord-… ↗
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